On November 28, Nike will launch its new Hyper Adapt 1.0 self-adjusting shoes in true Michael J. Fox style in Back to the Future II.
This footwear, which aims to mark a before and after in terms of footwear, incorporates a sophisticated system that combines digital, electronic, and mechanical engineering. The heel activates a sensor responsible for adjusting the shoe to your foot when you put them on.
In the event that the fit is not optimal, there are two buttons on the sides that allow the footwear to be readjusted to suit the consumer.
Tiffany Beers, a worker in the innovation department of the American brand, has been working on this project for more than three years together with the designer of the brand Tinker Hatfield and the president and CEO of Nike, Mark Parker.
Las Hyper Adapt 1.0 nacen con el objetivo de hacer la vida de los deportistas más fácil, evitando distracciones mientras se realiza la actividad.
I don’t know about you, but I’m looking forward to seeing how they work and feel, even if it’s a Marti McFly moment.